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EdTech Content Marketplace
User Research • Design Sprints • UX/UI • Prototyping • Responsive Web App
Project Overview
Pluralsight is the best tech up-skilling platform solution. As a product designer on the Author Team, I helped build and launch a 0-1 content marketplace that revitalized Pluralsight authors, streamlined content needs, improved author engagement, and fostered a more diverse and dynamic content library.
My Contributions
I lead a design sprint with my product team and cross-functional leaders to identify problems in the content production lifecycle. I used Figma and Pluralsight's Design System to design, prototype, and iterate a solution. After running confirmation tests with users, I paired with our developers to pass over design tickets and ran User Acceptance Testing.
Research & Discovery
Uncovering the problem​
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"Content jobs are a blackbox. I don't know when I'll pick up my next content plan or how Pluralsight decides which authors get what content to work on."
During the design sprint, I conducted three voice of the user interviews with various stakeholders in the room. Myself, cross-functional leaders and my product peers uncovered insights into our authors' content preferences, motivations, and paint points.​
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We used this qualitative and quantitive data to define the problems to solve.​
How might we leverage our author pool in order to create more diverse & fresh learning content?​
Designing the Solution & Results
Strategically solving two problems with a new platform and marketplace experience
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To address the lack of visibility into content needs AND to serve the business objective of creating content faster, we chose to surface opportunities, improve transparency, and enable authors to directly apply for content creation projects within their approved modalities and expertise.
The launch of Author Opportunities resulted in significant improvements across key objectives. Content time to commission was reduced, author NPS improved, and the content library diversity was measurably increased.