Case study
Front Row has mastered the art of ecommerce growth. With a bold brand and marketing presence, they partner with the largest luxury beauty brands to accelerate their online stores at a global scale. But while their branding turned heads, their client software lacked the same wow factor.
Process
That's where I came in.
Front Row needed a UI kit in Figma to help their young design org refresh a client portal and eCommerce dashboard that lived up to the Front Row brand. The challenge? Translate their bold and futuristic vibe into a product experience that felt as sharp, couture, and as polished as the luxury brands they serve.
Outcome
The result was a UI kit that brought depth, elegance, and personality to their software—making it just as unique and delightful as their brand. With this foundation, the design team now has the tools to build experiences that wow clients and reinforce Front Row’s reputation as a leader in the luxury eCommerce space.
