Case study
Sivvy is a research-based alternative health marketplace I built from the ground up to empower people to take control of their health outside the limitations of the traditional medical system. The mission was personal—based on my experience with chronic symptoms, dead-end lab results, and providers who couldn’t listen long enough to help me.
With Sivvy, I'm not just designing a platform - I'm creating a safe space for people to find trusted treatments and providers when they felt like they’d run out of options. This means wearing multiple hats: product designer, product manager, and startup founder.
Process
How do you design an experience that builds trust in an industry where trust is often broken?
I led the design and development of Sivvy using no-code tools to quickly build and iterate. Starting with user interviews, I validated the most critical pain points: people were overwhelmed by the lack of reliable information and providers in alternative health. Using these insights, I designed an intuitive search and booking experience backed by user-friendly filters and provider reviews. The UI focused on simplicity, with clear provider profiles and referral features, creating a seamless path from search to decision-making.
Along the way, I prioritized rapid testing and feedback loops, iterating designs in Figma and Framer and collaborating closely with my CTO to ship the MVP. My work also involved building the first version of Sivvy’s design system, ensuring visual consistency and scalable components for future growth.
Outcome
In a few short months, I designed, built, and launched the MVP, resulting in 80+ waitlist signups in Utah.
Balancing speed and quality is an art when you’re building a startup. Designing for trust means more than just clean UI - it’s about empathizing with users’ frustrations and designing solutions they can feel confident in.
Sivvy isn’t just a product I built - it’s the outcome of years of navigating a broken system and knowing there’s a better way forward.
